It's more than that with me. I don't really ignore them, I don't really even see them. So Facebook is worth 100 billion for the Ads? Is it? There must be some really gullible souls out there. I don't think I've ever had the urge to buy from a Facebook advert, or a google one for that matter. TV is a much stronger medium for sucking me in - and even then it's generally things within a programme rather than the ads themselves. I predict that if anyone stumps up 100 billion for FB they will lose money. I pity them, for they are stupid.